A Mouthwash Oil Beneficial to Oral Health

General Introduction

This product draws on the “oil pulling therapy” in the traditional ancient Ayurvedic medicine of India. For hundreds of years, this therapy has been used to treat and prevent various oral diseases. A large amount of scientific evidence shows that oil pulling therapy can reduce the total number of oral bacteria, reduce dental plaque, and lower the gingival index, etc., and has a definite effect on oral diseases.

Combining oil pulling therapy with the treatment experience of traditional Chinese medicine for oral health, this product is composed of base oil, effective components of traditional Chinese medicine, natural essential oils and other raw materials with oral treatment effects. It has the effects of cleaning the mouth, inhibiting bacteria, eliminating odors, reducing dental caries and gum problems, and whitening teeth. It is an oral health product integrating Ayurvedic medicine, traditional Chinese medicine therapy, and aromatherapy.

Positioned as high-end oral care, this product uses raw materials all extracted from natural plants. The preparation process is at a low temperature, maximizing the retention of the inherent characteristics and components of natural plants, allowing users to have an intimate contact with nature and exchange energy, using the power of nature to heal the oral mucosa.

The matrix of this product is oil-based, which has no competition with existing mouthwashes, oral sprays and other products.

Commercialization Prospects

According to relevant data surveys, the scale of China’s oral market reached 103.6 billion yuan in 2019, and it is still growing at a relatively fast speed. With the improvement of the quality of life, young consumers pay more and more attention to oral care, and their pursuit of oral categories is also increasingly rich. When the markets of other personal care categories are gradually tending to saturation, the oral market is obviously worthy of careful exploration by brands.

Oral care is a lucrative field, but the competition is also very fierce, mainly facing the squeeze of major international brands. If domestic brands want to break through in the oral care field, they must start from the subdivisions of oral care and create their own characteristics. From 2018 to 2019, the year-on-year growth rate of the mouthwash category market reached about 30%, and this growth rate will continue until 2020.

Starting from the external treatment of traditional Chinese medicine and the fragrance therapy for dispelling foulness, this project combines modern traditional Chinese medicine pharmaceutical technology to develop a simple and effective mouthwash product. Proceeding from market demand and combining with the simple lifestyle of modern people, it can not only bring a healthy environment and a fresh feeling to the mouth, but also be simple and uncomplicated to use, in line with the simple and clear lifestyle of modern young people.

This project fills the market gap. If good market promotion is done when it is put into the market, it will obtain good market feedback and economic benefits, and at the same time bring a novel oral care model to the society.